hello.
I am a Creative Producer.
Concept creation and visual storytelling for
commercial, marketing content, TV & social media.
my sweet spots.
concept.
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From initial idea to final narrative, I develop strategic and creative concepts for brands across marketing, commercials, TV & social media. My work focuses on concept development and shaping ideas into clear narratives, defining strong visual directions and building cohesive storylines. With a platform-aware mindset, I translate ideas into precise concepts and storyboards that provide a strong foundation for visual storytelling.
photo & video production.
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From concept to execution, I provide creative direction for photo and video productions, ensuring ideas translate into clear, consistent and aesthetically driven visual storytelling. Aesthetic, visually coherent storytelling shapes every production. In addition, I work on social media formats with one clear objective: visual storytelling with lasting impact.
editorial work.
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From format development to final copy, I shape editorial work with a strong focus on storytelling and narrative clarity. This includes format creation, text concepting and scripts for social media and editorial content, always aligned with the overarching concept and visual language.
work.
about me.
I am a Munich-based freelance Creative Content Producer. Previously, I developed marketing content for beauty and lifestyle brands and worked in both editorial and production roles on prime-time television shows and films.
My work is driven by aesthetic visual storytelling, combined with a structured, strategic mindset and a strong instinct for imagery.
I've always had a soft spot for podcasts and am fascinated by the medium, both as an avid listener and from a storytelling and concept perspective. Manifesting more work in this space in 2026, so if you're developing a format and looking for a creative sparring partner, come say hi.
Looking to create content that is visually compelling and built on a clear creative concept? Let's connect.
have a project in mind?
I'd love to hear about it. Let's connect.